TABASCO

150TH ANNIVERSARY

To mark the 150th anniversary of TABASCO, HUNTER in New York came to us with a brief to create an anthem film for the world’s best loved hot sauce. After five generations, the company remains in the hands of the McIlhenny family on the exact same site where it all began, Avery Island in Louisiana.

We created a 60 second hero film entitled ‘Diamond’ that you can watch here. The second part of the idea was to create a full 360 VR experience, taking the viewer on a journey from seed to plate, including pepper picking, mashing, stirring and bottling. Both films were used as a core part of the ‘150’ campaign which saw events touring the USA, Europe and Asia.

2018 is the 150th anniversary of TABASCO – the world’s favourite hot sauce. After five generations, the company and production remains in the hands of the McIlhenny family on the exact same site where it all began, Avery Island in Louisiana.

We produced a 60 second anthem film entitled ‘Diamond’ with director Will Clark Smith that you can watch here. The second part of our brief was a full 360 VR film, taking the viewer on a the journey from seed to plate, including pepper picking, mashing, stirring and bottling. You’d need the VR headset for that one! Both films are being used as a core part of the ‘150’ campaign which will see events touring the USA, Europe and Asia.

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