JOHNNIE WALKER

JOHNNIE WALKER

Since 2008 this campaign to never drink and drive has been a prime initiative for Johnnie Walker and the brand’s commitment to the responsible drinking message. Every Christmas, a large launch event takes place to push the initiative, featuring brand ambassadors. This day at Wembley was no exception and we were on hand to film and edit a number of content packages across the day to raise awareness on air and online. Watch the highlights here.