We are lucky enough to have been commissioned as Omega’s in-house production company at every summer and winter Olympics since Beijing. What makes this fascinating (apart from getting to see some of the most incredible sportsmen and women in action!) is that every two years the team can physically see how fast and how radically content capture and distribution has moved.
At Rio 2016 we produced social and digital video packages every day, telling the story of the brand’s timekeeping role and covering all red carpet activity at Omega House during VIP events. ’Swim Night’ involved a visit from Michael Phelps with our content pushing Omega’s audience engagement across Instagram, Facebook and Twitter. We also distributed a broadcast news package globally via Reuters – resulting in editorial TV coverage across all five continents.