Having a list of things to do each day is no different from anyone else in new business: a raft of emails and calls go without saying. But if I had to think about why my day might be different from others working in a similar role across different organisations, then I suppose it would come down to us producing such a range of projects with a huge mix of clients and uncovering so many different opportunities along the way.
Variety is a good thing, and it certainly means that I have a fun job. But it doesn’t always make life that simple when you’re looking for new business. The fundamental question of ‘what is Quite Frankly’ or ‘what does Quite Frankly do’ cannot always be answered that easily… because we do a lot of different things for different people. As a result, new business strategy can take a number of different twists and turns when researching which direction we need to be taking, whom best to target, and where our best chances lie in securing work with leading corporations, agencies and charities.
Reading digital news sites, trade mags, blogs and national press all help determine the best foot forward – as do referrals, introductions along the way, and of course our case studies. But when everything else on the ‘to do’ list is factored into the day, time management can get pretty interesting… and the ‘to do’ list can get pretty long!
Aside from proactively looking for new opportunities, I’m often answering enquiries on potential projects from current clients by working with our production manager and producers on costs and treatments. There are also brainstorming sessions to be run to fulfil briefs, as well as finding ways to explain these ideas through proposals – and then going to meetings in the hope of securing the work.
There is also a constant effort being made in thinking about how we present new case studies, update our credentials, and share our work on a regular basis – not least with our new venture in Bangalore front and foremost in our minds. That subsidiary office opened at Easter this year and I spent a month out there working with our India Director Sitara to help her get things up and running. We now have a number of projects under our belts, so looking at ways to best market and PR what we have achieved out there is certainly a big goal for the next twelve months.
As we step into 2016 it’s looking as if we’ll have a lot of new experiences coming our way. Firstly, it’s an Olympic year which given our past work with sponsors Omega, GE and Coca-Cola certainly bodes well for us spending some time in Rio in the summer. We know we’re in for a busy start to the year with a good amount of work already in the diary: we’re running brainstorming sessions around content for the International Olympic Committee, we’re media training a new large corporate client, and have dates in the diary to meet with fashion and automotive brands who are looking for new video partners. All whilst delivering a range of projects for our trusted clients Diageo, Coca-Cola, and law firm Mishcon de Reya.
We have all just returned from Bangalore where we celebrated Sitara’s wedding in true style – so energy is high and January is off to a flying start. Here’s to a strong 2016 – happy new year, everyone!